Last year, the export of home appliances exceeded 80 billion US dollars
Source: | Author:佚名 | Publish time: 283 days ago | 142 Views | Share:
According to the China household electrical appliances association, China's household electrical appliances industry will recover steadily in 2020. The main business income of the whole industry will reach 1.48 trillion yuan, a year-on-year decrease of only 1.06%. The annual accumulated export volume will reach 83.7 billion US dollars, an increase of 18%. The export volume will maintain the best level in the same period in history, and the growth rate will be the highest in the past 10 years.

In the first quarter of the industry operation situation is grim, revenue since April last year continued to improve, basically make up for the loss of the first quarter. In terms of different industries, the refrigeration industry represented by refrigerators and freezers has recovered rapidly. The data show that in addition to air conditioners, the output of refrigerators, freezers, washing machines and other products in dajiazhong has turned positive in the year. Among the small household appliances, the output of vacuum cleaners, electric baking, microwave ovens and other products also increased significantly.

The improvement of economic benefits of home appliance industry benefits from the strong pull of export market and the continuous development of online channels. In terms of exports, the export of China's home appliance industry has rebounded strongly since June in 2020. Among them, large and small household appliances continued the good growth since the third quarter, and the growth rate continued to expand, and the export of spare parts was flat with that of last year. From a regional perspective, the export growth rate of China's home appliance industry to the three major economic zones of Asia, Europe and North America all reached the highest in the year, and the scale also reached a record high. From the perspective of retail market, Ovi cloud data shows that the current home appliance retail market has fully transformed into the pattern of online market leading and offline market assisting. Even for large household appliances such as air conditioners and electric water heaters, the proportion of online channels has accounted for more than 50%.

"Despite the impact of the epidemic, with the improvement of epidemic prevention and control and the implementation of various consumption promotion policies, manufacturers and businesses actively adjust measures, the production and sales of the home appliance industry have gradually returned to normal, market demand has gradually recovered, and exports have gone out of a beautiful V-shaped reversal." According to the relevant person in charge of China Household Appliance Association, it is predicted that in the first half of this year, thanks to the release of consumption upgrading dividend and the supply of high-quality new technology products, the domestic market of the household appliance industry as a whole will show a relatively obvious restorative growth. From the perspective of external demand, the advantages of China's industrial chain will still be further highlighted, and exports may return to normal growth.